It’s much easier to say “It has a high caramel that hits up front with vanilla coming in second and a lot of oak holding it together” and then slapping an 84 on it. Every whiskey will be unique to itself in some manner and because of that it becomes very laborious to write reviews by saying things like “It has more caramel in it than a Wild Turkey 101, less vanilla than a Larceny and more wood than a Bulleit 10”.
For starters they serve as a way a for a reviewer to compare the quality of whiskey (or wine, beer or other spirits) relative to their own tastes and for readers to easily see how a reviewer believes an individual whiskey, or other beverage, stacks up against another. That being said ratings do serve a useful purpose. Scores are nothing more than a numerical representation of a reviewers personal tastes… that’s it. There isn’t a governing body that says “X type of spirit must have a color in hues ranging from blah to blah blah to and must be clearly dominated by A, B & C flavor profiles to be considered for a 90-95 rating.” It just doesn’t exist and it also doesn’t truly matter because at the end of the day your own palate will be your judge, jury, and wallet executioner. This includes my numbers, wine expert’s numbers, and everyone else’s numbers. And yes, they are all completely made up. The first thing to know about scoring whiskey is that your own palate is way more important than anyone else’s made up number.
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